First Gen Group has partnered with HMR Envirocycle Philippines Inc. (HMR Envirocycle) for “Drop IT for Good,” a campaign encouraging employees across the Lopez Group to recycle discarded IT and electronic waste.
Launched last June 4 at the Rockwell Business Center, the initiative facilitates responsible handling and processing of broken or obsolete devices from employees and subsidiaries. HMR Envirocycle, in turn, will support the responsible processing and recycling of the collected e-waste.
“Through this partnership with HMR Envirocycle, the First Gen Group aims to help keep e-waste away from landfills, waterways, and informal disposal channels, while promoting greater awareness of circular and responsible waste management,” said First Gen Vice President Shirley Cruz.
Cruz and other officials from the Lopez Group underscored the shared commitment of the conglomerate to advance practical and collective environmental action. They launched the campaign to kick off also the month-long Lopez Group Envi Festival in observance of the Philippine Environment Month.
“Drop IT for Good reflects this broader commitment by making environmental action practical and accessible for employees. By providing workplace-based collection points and building awareness on proper e-waste disposal, the campaign turns sustainability from a broad commitment into an everyday choice,” Cruz said.
Engr. Wilssie Sanchez of HMR Envirocycle conducted an awareness talk regarding the proper handling, recycling, and disposal of e-waste to reduce environmental hazards, allowing employees a simple way to contribute to pollution prevention and circularity.
HMR Envirocycle is an environmental services and circular economy solutions provider that supports responsible e-waste management through proper handling, recovery, recycling, data security, asset disposition, and disposal services. Its work helps organizations manage used and end-of-life electronics in ways that support circularity and environmental compliance.
This initiative aligns with First Gen Group’s existing environmental programs, including BINHI and the Create for the Climate program, which focuses on youth climate awareness.
The BINHI project is the country’s largest private sector-led forest restoration initiative that supports as well biodiversity conservation and the protection of native tree species.
First Gen has 1,764 megawatts of renewable energy capacity from a power plant portfolio running on geothermal, hydro, wind and solar energy, as well as from battery storage systems.
